FARM Rio Promo Codes & Coupons

Brazilian Prints, Made for a Northern Wardrobe

FARM Rio is a Brazilian women's clothing and lifestyle brand founded in Rio de Janeiro in 1997, built around hand-painted tropical prints drawn from Brazilian botanicals, fruit and landscape. The range covers dresses, tops, bottoms, knitwear, outerwear, swimwear, shoes and bags, with co-ord sets as a signature format and dresses as the deepest category. FARM Rio sits within Grupo Soma and states that it is a certified B Corporation, publishes an annual sustainability report, uses OEKO-TEX certified textiles, and funds a reforestation programme it says plants 1,000 trees a day across Brazilian biomes.

Prints Are Seasonal, Not a Permanent Catalog

FARM Rio works in seasonal print drops rather than a core range that restocks, which changes how you should shop it. A print you like now will usually not come back next season in the same silhouette, and the collaboration collections with adidas, Havaianas, Rip Curl, Barbour and Zee.Dog run for limited periods only (see the collaborations FAQ above). That has two practical consequences. If a specific print matters to you, buying it when you see it beats waiting for a sale, because the sale section tends to carry what didn't sell rather than what did. And with co-ord sets sold as separate pieces, the top and the bottom of the same print sell out independently, so if you want the full look, buy both together rather than adding the second piece later.