FramesDirect Promo Codes & Coupons

Selling Designer Frames Online Since 1996

FramesDirect has sold prescription eyewear online since 1996, which makes it one of the oldest operations in a category most people still think of as new. The catalogue runs from designer houses through to sports and outdoor brands, alongside smart glasses, and covers prescription eyeglasses, sunglasses and contact lenses. Frames are bought directly from suppliers rather than through liquidators, arrive in original brand packaging and carry the manufacturer's warranty. The lenses are supplied by Essilor, the largest lens manufacturer in the world, and trained opticians on staff check every prescription before it goes to the lab.

Where the Money Actually Goes on a Pair of Glasses

The frame is the part people choose and the lenses are the part that decides the bill. A designer frame carries a recognisable price. Prescription lenses do not, because the cost moves with the prescription itself, the material, the index, and the coatings, and a strong prescription in a thin high-index lens with anti-reflective and photochromic treatment can cost more than the frame it sits in. This is the reason frame discounts and lens discounts are advertised separately here rather than as one number off the total, and it is worth reading an offer with that split in mind. It also explains the return policy: a frame can go back on the shelf and a prescription lens cannot, which is why the two are not treated the same when you send a pair back. If you are working to a budget, the lens specification is the lever with real travel in it, and an optician can tell you which coatings your prescription genuinely benefits from rather than which ones are available.